Mountain Dew Ice Stand


Mountain Dew requested a small footprint display for Dew Ice Brand to increase brand awareness at retail and make a stronger connection with its targeted customers. 


The main in-store goal was gaining attention of a customer for impulse sales in supermarkets and big box retailers. The solution needed to have a compact footprint, agile in design for store placement, cost effective and have strong brand features.


The display footprint and large branded panels proved to accommodate the brand goals and retailer need for targeted in-store placement. The Dew Ice display is a compact, flexible unit that features large bold branding, smart use durable materials and provides effective product presentation techniques to drive impulse purchases.