Mountain Dew Ice Stand
CHALLENGE
The main in-store goal was gaining attention of a customer for impulse sales in supermarkets and big box retailers. The solution needed to have a compact footprint, agile in design for store placement, cost effective and have strong brand features.
SUMMARY
Mountain Dew requested a small footprint display for Dew Ice Brand to increase brand awareness at retail and make a stronger connection with its targeted customers.
RESULTS
The display footprint and large branded panels proved to accommodate the brand goals and retailer need for targeted in-store placement. The Dew Ice display is a compact, flexible unit that features large bold branding, smart use durable materials and provides effective product presentation techniques to drive impulse purchases.
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