Digital Grocery Endcap with Animation and Lights
CHALLENGE
To provide a dynamic branded, engaging display that draws customer attention to alert them of localized promotions. The client desired to maximize various product offerings on the display along with digital messaging. The solution needed to be flexible, grow revenue specific to each location’s product inventory/supply chain challenges and meet grocery retailers’ expectations.
SUMMARY
- Designed in the US
- Produced in China
- Bulk shipped in pieces for maximum efficiency
- Set up fully in central US warehouse
- Distributed directly to store fully assembled for easy plug and play installation
- Utilizes independent cellular connection with centralized CMS software in order to seamlessly update content remotely in real-time without reliance on inconsistent store Wi-Fi signal strength
- Three-year life expectancy
- Dimensions – 48” w x 40” d x 83” h
RESULTS
Mondelez drives significant sales lift and stronger levels of consumer engagement through QR code communication as well as garnering better placement in the store. Each store increases in perceived value by placing this high end, technologically advanced endcap in a premier location in their store.
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