A screen in the aisle, run from anywhere.
Mondelez needed to cut through the visual clutter of the c-store and grocery aisle, and promote a product mix that changes store to store, without depending on in-store Wi-Fi.
The brief
Cut through the visual clutter of the convenience and grocery aisle, promote localized product mixes that differ from store to store, and do it without relying on in-store Wi-Fi that cannot be counted on.
What we built
An end cap with an integrated video screen, under-shelf and floor LED lighting, and a cellular-connected content management system that pushes real-time, localized content to each individual store.
Because the unit carries its own connection, content changes do not wait on store IT or a reliable network. Promotions, pricing callouts and campaign creative update per store, from one place.
Results
The end cap delivered a significant sales lift against comparable static displays, and earned premier in-store placement on the strength of that performance. The programme was recognised with an OMA award.
Tell us about the brand, the aisle, and the shopper.
From ideation to installation, we handle it all.
© Unified Resources in Display.
