Mondelez Digital End Cap with Video

Mondelez · Digital screen, under-shelf LED, cellular-connected CMS

Insight

Cut through the visual clutter of the c-store and grocery aisle, promote localized product mixes that differ store to store, and do it without relying on unreliable in-store Wi-Fi.

Solution

An end cap with an integrated video screen, under-shelf and floor LED lighting, and a cellular-connected content management system that pushes real-time, localized content to each individual store.

Results

Significant sales lift

Versus comparable static displays — and the unit earned premier in-store placement on the strength of its performance. Recognized with an OMA award.

Photography

1 of 4 shots in hand · transparent-background product photography, print resolution

Screen detail — content in motion

Under-shelf LED detail

In-aisle context shot

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Let’s build it

Tell us about the brand, the aisle, and the shopper. We’ll handle the rest.

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