Small Footprint Display for Niche Product


A main in-store goal for the display was gaining attention of a customer to grow impulse sales and promote the core brand ethos.


Pepsi requested a small footprint display for the niche product Lemon Lemon that could promote the drink in all retail supermarket channels. 


Bright colored metal frame and product inspired side panels and header allows this unit to reinforce the new product’s slim can design. Adjustable shelves and frame were designed to have minimal thickness and visual space to allow for clean fresh look.