Midsize Floor Stand Display
CHALLENGE
To create a midsize floor stand display with a premium look to highlight the new PEPSI branding and graphics. It needed to be dynamic, engaging, and grab a customer’s attention in a grocery store.
SUMMARY
- Designed in US
- Produced in China
- Bulk shipped in pieces for maximum efficiency
- Units assembled in central US warehouse
- Riser features custom brand color rings accenting the new logo emblem, molded and custom finished to produce a metallic look in the brand colors
- Shelves designed with a solid minimalist look and executed in metal construction with a black semi-gloss finish and custom brand color accent enhancing the premium look
- Brackets were receded into the rear wall to keep a clean look, while maximizing merchandisable product capacity on the display
- Adjustable shelving and base to merchandise the various Pepsi product offerings
RESULTS
Riser features custom blue brand color rings accenting the new logo emblems, molded and custom finished to produce a metallic look in the brand colors. Adjustable shelves were designed with a solid minimalist look further enhancing the premium look. Brackets were receded into the rear wall to keep the look clean while still maximizing merchandisable product capacity on the display. Base is also adjustable.
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