Character Counter Unit
CHALLENGE
To create an eye-catching counter unit which will draw attention to product on a busy c-store or other point of purchase counter. The unit was to feature the beloved Sour Patch Kid “Spike”.
SUMMARY
- Wire construction
- Pricing/inventory strip
- Footprint – 11″ Wide x 10.26″ Deep
- 15.8″ tall x 13.3″ at widest point
- Molded character with custom finish to emulate flavor crystal coating on actual candy pieces
- Custom brand colors
RESULTS
An adorable counter unit which stands out from the crowd and entices adult and children alike to purchase featured product.
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