Delivering Upon One Brand, One Experience
Explore The Possible, Deliver The Practical
Even though the retail world still dwarfs e-commerce in size it will be more and more influenced by software and great design. The old bricks vs. clicks question isn’t relevant anymore. Customers want a single, well-designed experience for the products they use and the shops they visit, both online and offline. The facts speak for themselves:
- 71 percent of consumers want access to in-store inventory when shopping online
- 50 percent of consumers expect to buy online and pick up in-store
- Nearly 50 percent of in-store retail sales are influenced or start online, representing nearly $2 trillion in commerce
An omnichannel, ubiquitous, and well-designed experience is the new norm. Customers expect a common, branded, and engaging experience, everywhere. The new rule is: one brand, one experience.
The Brand Experience Lab is committed to exploring, developing, and deploying the products, technologies, and services that will deliver the one brand, one experience of tomorrow to shoppers today.