ROC requested a display to promote their product lines.
The display needed to be upscale and increase awareness and impulse sales.
Using a compact display format, the unit uses metal shelves and adjustable dividers with pusher feeds. Top shelf with zone for product glorifier and tester shelf extenders. Center graphic header with highlighted hero product holder attached to graphic. Frosted acrylic side panels with printed graphics and logos. Use of strong brand color and gold accents made for an effective end cap display for drug store retailers.