Mountain Dew Kickstart Display


Pepsi requested a small footprint display for Mountain Dew Brands to increase brand awareness at retail and make a stronger connection with its targeted customers.


The main in-store goal was gaining attention of a customer for impulse sales in supermarkets and big box retailers. The solution needed to have a compact footprint, agile in design for store placement, cost effective and have strong brand features.


Round KD display with fixed height trays and standard riser and base. Display was designed to allow easy graphic changes to allow for different product lines to be merchandised from 1 fixture with easily changed graphic inserts. The compact footprint bold branded display allows for placement in snack aisles, checkout areas and beverage aisles.