Lemon Lemon Display


Pepsi requested a small footprint display for their Lemon Lime brand that could work in all retail supermarket channels to promote a niche product. 


A main in-store goal for the display was gaining attention of a customer to grow impulse sales and promote the core brand ethos.


Bright colored metal frame and product inspired side panels and header allows this unit to reinforce the new product’s slim can design. Adjustable shelves and frame were designed to have minimal thickness and visual space to allow for clean fresh look.